America's sweet tooth has become more sophisticated and demanding as consumers seek comfort and delight in today's confections and desserts. This love of sweets is steering consumers toward an exciting new sweetscape where flavor complexity, artisanship and nostalgia mingle to create increasingly grown-up, yet still satisfying, treats, according to Confections and Dessert: Culinary Trend Mapping Report from the Center for Culinary Development (CCD) and Packaged Facts.
"It's time for marketers to notice that consumers are demanding sweets that are as trend-forward, satisfying and as adventurous as the savory foods they love. Butterscotch Toffee Whoopie Pies are more exciting than plain chocolate and vanilla ones," says CCD CEO Kimberly Egan.Add to Digg Bookmark with del.icio.us Add to NewsvineIn fact, the processed food industry already has several examples of the treat: Oreo Cakesters, Suzy Q from Hostess and a number of Little Debbie snacks.For more information on Confections and Dessert: Culinary Trend Mapping Report , please visit http://www.packagedfacts.com/redirect.asp?progid=77496&productid=2108836Specialty shops and high-end grocers, having recently made room for cupcakes, are starting to stock the treats. Even Williams-Sonoma has made room for the whoopie pie in its February catalog, though the name has been altered to "sweetie pies." At $49 a dozen, the heart-shaped pies are baked in Maine with butter and organic eggs. However, traditional round forms can be found in Trader Joe's and Whole Foods in Manhattan and as far away as Evanston, Ill. While such may be the traditional form, the New York Times finds dozens of variations on the shape, flavors and fillings, beyond the classic two round mounds of chocolate cake (about three inches across) with a filling of French vanilla cream.About Packaged Facts - Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services. To learn more, visit: www.packagedfacts.com . Follow us on Facebook, LinkedIn and Twitter.Contact: Jenn Tekin Packagedfacts.com (240) 747-3015 jtekin@packagedfacts.comAbout the Center for Culinary Development - CCD is a full-service food and beverage strategic innovation company that successfully blends culinary creativity with consumer insights, trends and marketing expertise. Visit www.ccdsf.com , or contact Kara Nielsen at (415) 693-8900 x110, kara@ccdsf.com .New sweet drivers. Four overarching consumer trends are driving innovative shifts in the sweets market:
Contact: Jenn Tekin Packagedfacts.com (240) 747-3015 jtekin@packagedfacts.com
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