The whoopie pie is definitely a regional treat, as pockets of the country from New England to Ohio are well aware of the black-and-white snack. The rest of the country, however, is only now starting to discover this cake-like cookie.
The New American Sweetscape . New and updated confections and desserts create a new sweet vista for consumers. Olive Oil Desserts show off Mediterranean ingredients in more health-friendly forms while offering intriguing new savory-sweet flavors. Parisian Macarons , pastel-colored ground almond meringue sandwich cookies, bring classic French sophistication to the modern American pastry counter. Japanese Sweets transport savvy candy lovers to new frontiers of exotic flavor and texture while American-crafted Micro-batch Chocolate epitomizes the new range of artisan foods that also exhibit a taste of place.
Familiar Favorites Get a Remodel . Americans grew up on salty-sweet Cracker Jack but are ready for something more 21st century. In updated Salty Sweets , bacon, sea salt and savory herbs raise familiar sweets to new adventurous and satisfying heights. Americans from the Northeast no doubt grew up on the stalwart chocolate cake and vanilla cream Whoopie Pie ; today, the homey snack appears coast to coast in alluring flavors and colors giving cupcakes some competition. The familiar warm, brown flavor of Caramel has gone glam in the form of homemade butterscotch used in puddings and sauces, Latin-inspired dulce de leche and a candy-box-full of retro confections, like honeycomb, toffee and brittle, that appear as candy bar and ice cream inclusions, dessert garnish and artisan sweets at farmers markets and boutique candy shops.
In fact, the processed food industry already has several examples of the treat: Oreo Cakesters, Suzy Q from Hostess and a number of Little Debbie snacks.
Author: William A. Roberts, Jr.
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